Kids are moving digital platforms earlier," acknowledges David Gram, Lego’s marketing director, speaking at The Conference in Malmo. "They are growing up in ways we cannot even imagine.
But the web crackled with one story and one story only. It wasn’t long before cable news made adjustments and a huge story — a militarized response to a mostly nonviolent exercise of free speech — took center stage. For that you can thank Twitter, which is often derided as a platform for banalities but has become much more than that in the age of always-on information.
For people in the news business, Twitter was initially viewed as one more way to promote and distribute content. But as the world has become an ever more complicated place — a collision of Ebola, war in Iraq, crisis in Ukraine and more — Twitter has become an early warning service for news organizations, a way to see into stories even when they don’t have significant reporting assets on the ground. And in a situation hostile to traditional reporting, the crowdsourced, phone-enabled network of information that Twitter provides has proved invaluable.