courtenaybird
This speaks to the power of recommendations from friends — and the social networks (Facebook, twitter, and more and more Pinterest) have that nailed.  If you aren’t good, people won’t talk about you — and that is deadly these days more than ever. In other words, ads suck and the people you trust don’t.
courtenaybird:

Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire
When it comes to traditional, paid media, while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011.

This speaks to the power of recommendations from friends — and the social networks (Facebook, twitter, and more and more Pinterest) have that nailed.  If you aren’t good, people won’t talk about you — and that is deadly these days more than ever. In other words, ads suck and the people you trust don’t.

courtenaybird:

Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire

When it comes to traditional, paid media, while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011.

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    К мобильной рекламе самое низкое доверие. Почему? Новый канал? Опрашивали только интернет-пользователей, они вроде бы...
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    Bringing it back to the people Very useful research—and gives those with social network access a far greater pull than...
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    The Future is social…
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  12. 360digitalco reblogged this from courtenaybird and added:
    Interesantes datos sobre publicidad en medios.
  13. colecamplese reblogged this from courtenaybird and added:
    This speaks to the power of recommendations from friends — and the social networks (Facebook, twitter, and more and more...
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