This isn’t all that surprising until you think about the fact that devices like the iPad are still very young products. 

"10% of online purchases — and 88% of tablet purchases — were made on an iPad.   Apple (AAPL) devices loomed larger than expected in IBM’s (IBM) final report on this year’s surge of online buying Thanksgiving Day and Black Friday.  Online sales were up both days — 17.4% and 20.7%, respectively — from 2011.  But the biggest surge came from mobile devices — and in particular from purchases made on an iPad or iPhone."

This isn’t all that surprising until you think about the fact that devices like the iPad are still very young products.

"10% of online purchases — and 88% of tablet purchases — were made on an iPad. Apple (AAPL) devices loomed larger than expected in IBM’s (IBM) final report on this year’s surge of online buying Thanksgiving Day and Black Friday. Online sales were up both days — 17.4% and 20.7%, respectively — from 2011. But the biggest surge came from mobile devices — and in particular from purchases made on an iPad or iPhone."

courtenaybird
This speaks to the power of recommendations from friends — and the social networks (Facebook, twitter, and more and more Pinterest) have that nailed.  If you aren’t good, people won’t talk about you — and that is deadly these days more than ever. In other words, ads suck and the people you trust don’t.
courtenaybird:

Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire
When it comes to traditional, paid media, while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011.

This speaks to the power of recommendations from friends — and the social networks (Facebook, twitter, and more and more Pinterest) have that nailed.  If you aren’t good, people won’t talk about you — and that is deadly these days more than ever. In other words, ads suck and the people you trust don’t.

courtenaybird:

Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire

When it comes to traditional, paid media, while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011.