These iBeacons can be used by the Exact Editions app platform in much the same way as we can use geo-locations. Just as specific geocoordinates can be used to unlock access to Music Week in the vicinity of Abbey Road, so an iBeacon can function as an ‘unlocking device’ for the appropriate apps in its vicinity. The iBeacon can be stuck on the ceiling, or posted on a pillar and the associated apps will be freely available within about 15 metres of the location. Several apps can be attached to the iBeacon, and the allocation can be altered remotely, as and when needed. Promotion using a geolocation and using an iBeacon are broadly parallel, but they meet different use cases, and the delivery of ByPlace™ functionality through iBeacons has particular attractions for venues and private spaces. In particular the use of iBeacons give publishers the opportunity to sell subscriptions targeting a cafe, a hotel, an airline or a first class lounge.
Now this might be interesting to try on campus!