Saturday was a typical one in Brooklyn: the sidewalk crowded with fashionably dressed people chatting in the spring sunshine, discovering friends in common and business connections.
But these people weren’t waiting for brunch at the latest hot local eatery. They had shown up to participate in a “cash mob,” an event to support local businesses that got started last year in Buffalo and Cleveland and has since spread across the country. The first National Cash Mob Day happened on March 24.
Here’s the idea, inspired by the flash mob phenomenon: Put out the word on Facebook, Twitter, and other social media telling people where to meet and when. Then take the assembled group to a local store, where attendees can show their support by buying stuff. The business owner gets a financial boost and some publicity, and the cash mob participants get to feel good about where their money is going. […]
Most of the participants had heard about the cash mob through friends, on Facebook, or on Meetup. And not all of them typically shop on principle rather than price.
“I’m usually really stingy,” says a young woman who gave her name only as Rachel. She was carrying a gift-wrapped bag of sea-salt caramels. “I’m hesitant to buy at stores like this because they’re expensive. But it seems like a nice thing to do.”
Read more at The Atlantic Cities. [Image: Sarah Goodyear]